Aqualisa Quartz Case Analysis Assignment Example | Topics and Well Written Essays - 250 words

Aqualisa Quartz Case Analysis - Assignment Example The new Quartz product has a significant technological improvement over other models yet is arguably more easy to install than other models (Although many plumbers are reluctant to adopt new technologies). Initial sales results were mixed so a new marketing approach was devised. The first solution was to target consumers, target do-it-yourselfers, or target developers. The data indicates that in the U.K the reasoning installing a new shower is based on In order to connect with customers, the company must produce products that are reliable, not perceived as being over-priced, be easy to install, have a positive brand recognition, and perform well compared to alternatives. From this perspective, the company must strike a balance between brand management (Through having positive name association), value chain management (Through continually incorporating improvements that helps company profitability), innovation management (Through introducing new products such as the Quartz system), and relationship management (Through establishing long term ties with plumbers, do-it-yourselfers etc). The overall PI would have a positive effect although an unintended consequence would be that people may associate the product as being cheap. This would cut into the â‚ ¬275 margin and reduce it to â‚ ¬205. The effect on PI could go in two directions. This could improve the PI through reducing overalls costs, however over long periods of time this could cost the firm sales from associated poor brand